The 8 Best Beauty Products Inspired by Viva Magenta, Pantone's Color of 2023

With a new year comes new bridal beauty and fashion trends, and one of our current favorites is inspired by Pantone’s new color of the year, Viva Magenta. The fiery pinkish-red hue is about being daring and fearless, and it's the perfect shade for creative brides-to-be. And what better way to follow the trend than with your wedding makeup?

“A bride on their wedding day is bold, beautiful, and unapologetically themselves, just like Viva Magenta," says bridal makeup artist Madison Vail. "This shade is incredibly versatile and allows brides to incorporate a pop of color on their eyes, lips, and cheeks,” While Vail is focused mainly on beauty, she says that this color is also a great choice for the other wedding day elements, like florals and signature cocktails.

So, how do you incorporate an unconventional shade like Viva Magenta into your wedding day look? Vail recommends pairing it with more neutral, everyday tones to balance everything out. “For example, go with a muted pink or nude lipstick shade and then top it with a bright magenta lip gloss for a subtle, yet striking effect.” she says.

With Vail's help, we researched the best Viva Magenta beauty products to help you create a vibrant wedding makeup look. From a standout eyeshadow palette to a romantic, glowy blush, her tips will have you ready to walk down the aisle with confidence.

Best Lip Gloss: Kosas Wet Lip Oil Plumping Treatment Gloss in “Fruit Juice”

Buy it: $22, Sephora.com

“One of my favorite lip gloss formulas is Kosas’s Clean Wet Lip Oil Gloss because of its thin texture and high shine," says Vail. "The gloss offers skincare-like hydration with a slight plumping sensation to accentuate your lips." She recommends the shade “fruit juice”, because it's a shade of magenta that pairs well with other neutral base colors.

Best Eyeshadow Palette: Anastasia Beverly Hills Modern Renaissance Eye Shadow Palette

Buy it: $45, Sephora.com

“I reach for this eyeshadow palette when I want strong pigment and an easy blend,” notes Vail. “It features everyday neutrals, as well as warmer pinks and magentas that many brides gravitate to on their wedding day.”

Best Pop of Color: Hourglass Cosmetics Ambient Lighting Blush in “Vibrant Poppy”

Buy it: $45, Hourglass.com

“This blush is one of my most loved items in my makeup kit," says Vail. "They softly diffuse the skin and create a ‘glow from within.’" Vail particularly likes the “Vibrant Poppy” shade—it can be used on the eyes or cheeks for a soft flush of skin-flattering color.

Price at time of publish: $45

Best for a Glowy Look: Haus Labs “Rose Quartz” Bio Radiant Gel Highlighter

Buy it: $40, Sephora.com

“It is important to have products that can multitask, and this highlighter can be used in more ways than one,” says Vail. In addition to highlighting, she also uses the powder as a blush topper to help show the contours of the face, as well as in the center of the lips for a gloss-like glow.

Best Multitasker: Nudestix Nudies Bloom Dewy Blush in “Bohemian Rose”

Buy it: $35, Nudestix.com

If you're in search of a versatile beauty product for your wedding day, look no further than this multi-tasking stunner from Nudestix. This dewy blush formula can be used on cheeks, eyes, and lips for a cohesive look. The dual-ended design features a color block on one end and a makeup brush on the other for easy application. Plus, this product is compact enough to fit in your bridal clutch, making it perfect for touch-ups throughout the night.

Best Cream Blush: Beautyblender Bounce Liquid Whip Cream Blush

Buy it: $22, Beautybender.com

You can't go wrong with this luxuriously creamy texture that creates an effortless, dewy finish that's perfect for the 'no makeup' makeup look. Infused with hyaluronic acid and vitamin C, Beautyblender's buildable blush formula delivers a rich pop of color and a healthy glow. You'll be glowing on your wedding day in more ways than one!  

Best Liquid Lipstick: Stila Stay All Day Liquid Lipstick

Buy it: $24, Stillacosmetics.com

Just as the name suggests, this stunning shade will last you through the entire wedding day—from the ceremony to the reception and the after-party. The creamy formula provides full-coverage lip color with bold pigment that lasts up to 12 hours of continuous wear. Plus, it contains vitamin E and avocado oil for a hydrating boost.

Best Matte Lipstick: Kylie Cosmetics Posie K Velvet Lip Kit

Buy it: $32, kyliecosmetics.com

Kylie Cosmetics’ highly coveted Velvet Lip Kit is back and better than ever with a new formula. We especially love this Pantone-approved shade for a romantic, yet bold bridal look. With full coverage and a demi-matte finish, you can trust that this lipstick will stay smudge-free through many bubbly beverages and that momentous wedding day kiss.

Best Powder Blush: Bobbie Brown Blush in “Apricot”

Buy it: $35, bobbibrowncosmetics.com

Get a sweet and rosy finish with a simple swipe of this pigmented silky powder blush. It leaves a lightweight finish that glides on smoothly and offers long-lasting wear. This formula is designed to mimic the look of naturally-flushed cheeks, so it's perfect for brides who want a more minimalist look.

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Chloe Caldwell is a Commerce Writer for Brides. She has more than five years of journalism experience writing about beauty, fashion, accessories, and weddings.