The 10 Best Bath Towels For a Spa-Worthy Bathroom

Best Quick Drying

Boll & Branch Spa Bath Towel

View On Bollandbranch.com $38

This brand offers several different towels (all of which have garnered rave reviews), but these are especially worth checking out. They’re a great choice for those who want something that marries the softness of a plush towel but won’t take forever to dry. The 100% organic cotton (which is also fair trade, GOTS, and OEKO-TEK certified) has a slightly lighter weight than their other towels and features unique channels in the fabric.

The upshot of these? Not only does the towel get you dry faster, but it also dries faster after you hang it up. And don’t worry, despite the fact that they are lighter weight, they’re still incredibly soft, thanks to yarns that are treated to a unique tumbling process post-weaving.

Best Splurge

Brooklinen Super-Plush Towels

View On Amazon $79 View On Zola $128 View On Brooklinen

We’re here to officially approve your decision to invest some of your hard-earned money into high-quality bath towels—if nothing else, it’s easily justified when you consider the cost per use. That being said, this option is particularly splurge-worthy. They boast the brand’s best-selling weave, an ultra-thick, ultra-luxurious Turkish cotton that feels like being bundled up in a cloud.

Case in point: A towel’s weight is measured in GSM, grams per square meter, a good indicator of how plush and thick it is. Standard towels usually fall somewhere between 400-600 GSM; this one tips the scales at a whopping 820 GSM. Still, it’s totally durable, thanks to a special z-twist construction that keeps pulls and snags at bay. The cotton is also OEKO-TEX certified, ensuring it’s been tested for and is free of potentially harmful substances.

Best Plush

Frontgate Resort Collection Bath Towel

View On Frontgate

For those who want their towels to be next-level fluffy, next-level soft, and generally next-level luxurious, this option is choice. The towels are zero-twist, a technical term meaning they use longer, stronger cotton fibers that are looped through the base of the towel instead of twisted outward. Translation? The towel feels softer and smoother against your skin, rather than feeling nubier.

Per our previous point about towel weights, these come in at a luxe 700GSM. They also have a five-inch dobby border, where you can add a monogram if you’d like, a majorly grown-up upgrade.

Best All Purpose

Parachute Classic Turkish Cotton Towel

View On Zola $39 View On Nordstrom $49 View On Parachute

Simple and timeless, you truly can’t go wrong with these bath towels. The brand is one of the few that uses a unique Aerocotton technology, in which the cotton fibers are spun in a way that allows air to pass through them. The result? A softer feel than most other cotton towels, plus excellent absorbency and quick dry time.

We also appreciate that there’s a larger bath sheet available, a perfect choice for those who like a more oversized towel. And in true Parachute fashion, the color offerings will warm any neutral palette lover's heart. There’s a crisp white, of course, as well as a warmer cream, sandy tan, misty blue-gray, stone gray, and deeper charcoal.

Best Budget

Lytham Turkish 4-Piece Bath Towel Set

View On Wayfair $11

On the flip side, if you’re ready to get some new towels but aren’t quite ready to shell out the big bucks, don’t worry. There are a plethora of wallet-friendly options out there that easily rival their pricier counterparts, these being one of them. But despite the rock bottom price tag, they don’t skimp on quality.

While they’re not the plushest option on this list, they’re still nice and fluffy, made of 100% Turkish cotton that also happens to be hypoallergenic and antimicrobial. They boast a convenient hanging loop and even come in eight different colors. FYI, to best maintain the integrity, be sure to wash them in cold water.

Best Eco-Friendly

Coyuchi Cloud Loom Bath Towel

View On Amazon $78 View On Nordstrom $258 View On Coyuchi.com $18

There’s no shortage of ways these towels are a better option for both you and the environment. For starters, they are organic, made of 100% organic Turkish cotton that’s also GOTS (Global Organic Textile Standard) certified. That’s no easy feat, given that it requires some of the highest standards for both ecological and social criteria when it comes to regulating organic fibers. It’s also a version of cotton that's "long-looped", a technique that offers extra absorption, quick-drying, and generally feels fluffier.

Going above and beyond the cotton itself, the sourcing and creation of these towels are done in a way to save tons of drinking water (1,190 days’ worth, to be exact), avoid five miles of driving emissions, and farm 114 square feet of land without pesticides. Impressive, to say the least.

Best Long-Lasting

Hammam Linen 100% Cotton Bath Towels

View On Amazon $47

The next time you’re on an Amazon shopping spree, make sure to add these to your cart. They’re the site’s number one best-seller (a major distinction, given that a recent search for ‘bath towels’ yielded over 10,000 results), and consistently pull in five-star, rave reviews.

The 100%, ringspun Turkish cotton has a hotel-like quality while double-stitched edges ensure a long lifespan. Happy shoppers repeatedly comment on the quality, specifically soft and thick texture, and how well they hold up even after repeated washing and drying. And we’d be remiss to not mention the price—it's a great budget-friendly pick that doesn't sacrifice quality.

Best Linen

Linoto Linen Spa Bath Sheet

View On Linoto.com

You may think of linen more as a fabric for dinner napkins or curtains than a bath towel, but it’s worth considering in the bathroom, too. You’ll be surprised at just how thick—and nice—linen can feel. This towel in particular is made of an extra thick and heavyweight Belgian linen that’s innately super absorbent and fast-drying, making it an especially great option for humid climates or muggy bathrooms where traditional terry towels can sometimes start to take on that mildewy scent.

Unbleached and dye-free, they come in five colors, all boasting a subtle basket weave design that adds visual interest and an elegant feel to any bathroom. Bonus points for the extra-large size and built-in hanging loops.

Best Set

Down Cotton Turkish Cotton Luxury Hotel & Spa 6-Piece Towel Sets

View On Downcotton.com

This brand may be known for their bedding (and, in fact, they do make some pretty amazing sheets), but don’t miss out on their bath towels. Crafted of 100% Turkish cotton, they arrive nice and soft—but only get softer with every wash. They’re extra-absorbent and super durable, so you never have to worry about snags or pills. Minimalists will appreciate the subtle double-stitched edge, though this set—which comes with two bath towels, two hand towels, and two washcloths—does come in six different colors for those who want to think beyond basic white.

Bonus: After your first purchase you’re automatically enrolled in their Lifetime Membership that comes with a 30% discount moving forward (a win if you do want to pick up those sheets at some point in the future). We also appreciate that the brand focuses on supporting the farmers that source their cotton, encouraging them to also do the exporting and ultimately growing their income by 80%.