Justin Alexander Signature is known for its dramatic, head-turning designs created with the modern bride in mind. In addition to its eponymous label, Justin Alexander is the design house behind Sincerity Bridal and Lillian West.
Below, the latest collections from Justin Alexander Signature.
Justin Alexander Signature Spring 2024
Inspired by his own wedding, the designer created his Spring/Summer 2024 collection to capture all of the emotions that couples feel when they plan their big day and finally tie the knot. From silk off-the-shoulder ball gowns to lace trumpet dresses with deep V-necklines, each gown emanates the love, joy, beauty, and excitement that define these special days. Keep reading to see the first 15 looks from the new line, and for the full collection, be sure to check out the brand's website here.
As it is our absolute commitment that all brides see themselves in our coverage, our editorial team has worked with the brand to confirm that this collection meets the standards outlined in our diversity pledge.
Union Jumpsuit
The Cut: Off-the-shoulder jumpsuit with long sleeves
The Material: Crepe
The Wow Factor: The laser-cut flowers
Reverie
The Cut: Off-the-shoulder A-line gown
The Material: Silk Mikado
The Wow Factor: The draped neckline
Elysium
The Cut: High-neck fit-and-flare dress
The Material: Charmeuse
The Wow Factor: The dramatic slit
Camelot
The Cut: Long-sleeve ball gown
The Material: Mikado and lace
The Wow Factor: The semi-sheer sleeves and neckline
Euphoria
The Cut: Fit-and-flare gown with a plunging neckline
The Material: Organza and beading
The Wow Factor: The 3D floral appliqués
Afterglow
The Cut: Strapless A-line dress with removable sleeves
The Material: Organza and sequins
The Wow Factor: The all-over sparkles
Future
The Cut: Fit-and-flare dress
The Material: Organza and beading
The Wow Factor: The corset top with exposed boning
Nirvana
The Cut: A-line dress with a V-neck
The Material: Tulle and lace
The Wow Factor: The low back
Bond
The Cut: Trumpet dress with a deep V-neckline
The Material: Lace
The Wow Factor: The plunging neckline
Erewhon
The Cut: Long-sleeve A-line dress
The Material: Lace
The Wow Factor: The mandarin collar and puff sleeves
Zion
The Cut: Strapless trumpet gown with a sweetheart neckline
The Material: Crepe
The Wow Factor: The semi-sheer bodice
Arcadia
The Cut: Ball gown with a deep V-neckline
The Material: Taffeta
The Wow Factor: The illusion neckline and ruffled skirt
Paradise
The Cut: Long-sleeve fit-and-flare dress
The Material: Lace and tulle
The Wow Factor: The scalloped trim
Utopia
The Cut: Off-the-shoulder A-line dress
The Material: Lace
The Wow Factor: The sparkly accents
Wonderland
The Cut: Fit-and-flare with a deep V-neckline
The Material: Lace
The Wow Factor: The embellished straps
Justin Alexander Signature Fall 2023
Aptly named “Garden of Love,” the Fall 2023 collection showcases luxurious designs inspired by the gardens of the Italian Renaissance. “These gardens exude romance, sophistication, and attention to detail in the same way our new collection was crafted,” the website states. The breathtaking floral appliqués and intricate hand-beading capture the essence of the whimsical Tuscan gardens, while the plunging necklines, thigh-high slits, and sheer detailing add a daring edge to the gowns. Keep scrolling to see the full collection.
Torre
The Cut: Long-sleeve fit-and-flare gown
The Material: Charmeuse
The Wow Factor: The ruched fabric and trail of buttons down the back
Caserta
The Cut: One-shoulder A-line gown
The Material: Charmeuse
The Wow Factor: The thigh-high slit
Bosco
The Cut: A-line dress with plunging neckline
The Material: Stretch crepe
The Wow Factor: The illusion back
Limone
The Cut: Off-the-shoulder fit-and-flare dress
The Material: Crepe
The Wow Factor: The detachable streamers
Tivoli
The Cut: A-line dress with a sweetheart neckline
The Material: Satin
The Wow Factor: The side cut-outs
Boxwood
The Cut: Strapless ballgown
The Material: Satin
The Wow Factor: The 3D floral appliqués
Gardenia
The Cut: Long-sleeve fit-and-flare dress
The Material: Stretch crepe
The Wow Factor: The sheer detailing
Bardini
The Cut: Ballgown with a square neckline
The Material: Stretch crepe
The Wow Factor: The puff sleeves
Carlotta
The Cut: Strapless mermaid gown with a sweetheart neckline
The Material: Tulle and lace
The Wow Factor: The beaded accents
Holly
The Cut: Off-the-shoulder A-line dress
The Material: Tulle and lace
The Wow Factor: The sparkly floral accents
Taranto
The Cut: Off-the-shoulder fit-and-flare dress
The Material: Lace
The Wow Factor: The all-over floral lace
Cypress
The Cut: Long-sleeve A-line gown with a plunging neckline
The Material: Chantilly lace
The Wow Factor: Low back
Juniper
The Cut: Off-the-shoulder A-line dress
The Material: Lace and organza
The Wow Factor: The sequined lace appliqués
Boboli
The Cut: A-line dress with plunging neckline
The Material: Tulle
The Wow Factor: The ruffled skirt
Myrtle
The Cut: Off-the-shoulder trumpet gown
The Material: Satin and tulle
The Wow Factor: The sheer sleeves
Mortella
The Cut: Long-sleeve A-line dress
The Material: Mikado
The Wow Factor: The mandarin collar
Terra
The Cut: Long-sleeve fit-and-flare dress
The Material: Lace
The Wow Factor: The bell sleeves
Lante
The Cut: Long-sleeve, off-the-shoulder A-line dress
The Material: Tulle
The Wow Factor: The all-over floral accents
Justin Alexander Signature Spring 2023
In a statement released by the brand, "The Justin Alexander Signature Spring/Summer 2023 collection is the latest series of trend-leading wedding gowns where showmanship meets craftsmanship. Drawing inspiration from enigmatic characters from the world of theater, the collection is filled with drama, modernity, and unrivaled attention to detail. Bold minimalism takes a bow through sleek silhouettes, experimental draping, and iconic bows, while extravagant layers of shimmering texture and hand-beaded finishes create the perfect ensemble, and gowns with 3-D laser-cut appliqués, awe-inspiring sleeves, and unexpected textures deliver a grand performance. We've created each of these looks to allow the leading ladies, Justin AlexanderSignature brides, to take to the stage and steal the show on their wedding day."
View the full collection below.
Effie
The Cut: One shoulder fit-and-flare gown
The Material: Stretch crepe
The Wow Factor: The chapel length train and the invisible zipper closure
Inez
The Cut: A-line ballgown
The Material: Butter satin and stretch Mikado
The Wow Factor: The satin back bow for a pop of color
Evleen
The Cut: Fit-and-flare gown
The Material: Lace and chiffon
The Wow Factor: The three-dimensional laser-cut chiffon petal appliqués
Bobbie
The Cut: Off-the-shoulder A-line gown
The Material: Butter satin
The Wow Factor: The sweetheart neckline which is decorated with laser-cut 3D floral embellishments
Mary
The Cut: A-line ballgown
The Material: Tulle and cotton lace
The Wow Factor: The detachable off-the-shoulder Juliet sleeves
Edna
The Cut: Fit-and-flare gown
The Material: Glitter tulle
The Wow Factor: The dramatic cathedral length train
Maria
The Cut: A-line gown
The Material: Sequined tulle and lace
The Wow Factor: The sheer bodice and the laser cut chiffon appliqués
Lola
The Cut: Long sleeve gown
The Material: Lace
The Wow Factor: The allover lattice beading
Donna
The Cut: A-line gown
The Material: Stretch Mikado
The Wow Factor: The asymmetric cummerbund that cinches the waistline
Hamilton
The Cut: Fit-and-flare gown
The Material: Stretch crepe
The Wow Factor: The back illusion straps set off with a statement-making bow
Juliet
The Cut: High-neck, fit-and-flare gown
The Material: Cotton lace
The Wow Factor: The illusion high neckline
Burr
The Cut: Fit-and-flare gown
The Material: Stretch crepe
The Wow Factor: The trendy square neckline complemented by thin straps
Melena
The Cut: Strapless, drop-waist ballgown
The Material: Butter satin and tulle
The Wow Factor: The classic dropped waist silhouette
Jamie
The Cut: Fit-and-flare gown
The Material: Crepe, chiffon, and Chantilly lace
The Wow Factor: The beading and the 3D laser cut petals on the corset bodice
Norma
The Cut: Long sleeve, fit-and-flare gown
The Material: Stretch crepe
The Wow Factor: The sexy illusion back featuring covered buttons that extend to the end of the chapel length train
Gussie
The Cut: A-line gown
The Material: Tulle
The Wow Factor: The tulle underlay that sparkles as you catch the light
Eliza
The Cut: Trumpet gown
The Material: Tulle
The Wow Factor: The plunging V-neckline
Rosie
The Cut: Long sleeve A-line gown
The Material: Tulle and organza
The Wow Factor: The beaded three-dimensional organza flowers that softly float throughout the gown
Justin Alexander Signature Fall 2022
In a statement released by the brand, "The Justin Alexander Signature Fall/Winter 2022 Icons Collection, honors remarkable women who have made waves through the centuries and forged a path for future generations. Inspired by trailblazers like Justin's grandmother Shirley, who co-led the family's journey into bridal back in the 1940s, we pay tribute to global changemakers with unfaltering spirits. From activists and artists to heroines and Hollywood legends - these women have brought positive change to this world in very different ways, each delivering a powerful legacy. Like the women we pay tribute to, every gown in this new series makes its own striking statement; allowing our Signature brides to come to life through every detail. Prominent sleeves and necklines bring confidence, distinctive laser-cut embroideries, hidden mini skirts and pop-in linings are bold and daring. Clusters of tonal embellishments, luxurious textures, gold metal trims, and 3-D floral laces offer impressive finishes for the bride after a wedding day look that will continue to inspire for years to come."
Ahead, the newest dresses.
Cher
The Cut: Long sleeve mini dress
The Material: Lace
The Wow Factor: The Sabrina neckline and mini hemline
Gloria
The Cut: A-line gown with spaghetti straps
The Material: Chiffon and Chantilly lace
The Wow Factor: The deep-V neckline
Jane
The Cut: Fit and flare gown
The Material: Sequined lace, organza, and tulle
The Wow Factor: The chapel length train
Katharine
The Cut: A-line gown
The Material: Tulle and lace
The Wow Factor: The three-dimensional floral applique
Marie
The Cut: Strapless gown
The Material: Chantilly lace and stretch Mikado
The Wow Factor: The hidden side pockets
Rosa
The Cut: Fit and flare gown
The Material: Crepe and Chantilly lace
The Wow Factor: The scalloped cathedral length train
Amelia
The Cut: Long sleeve off-the-shoulder gown
The Material: Stretch crepe and chiffon
The Wow Factor: The sexy illusion back
Michelle
The Cut: Fit and flare gown with a removal jacket
The Material: Luxe double crepe
The Wow Factor: The removable jacket
Phoebe
The Cut: Strapless ballgown
The Material: Lace and tulle
The Wow Factor: The apron skirt
Meryl
The Cut: Fit and flare gown
The Material: Lace
The Wow Factor: The detachable train
Indira
The Cut: Off-the-shoulder trumpet gown
The Material: Laser cut chiffon and tulle
The Wow Factor: The tonal hand-beaded appliqués and sequin clusters
Golda
The Cut: A-line gown
The Material: Tulle
The Wow Factor: The square neckline (it's trending!)
Yoko
The Cut: Long sleeve gown
The Material: Tulle
The Wow Factor: The allover beading and embroidery
Cybill
The Cut: A-line halter gown
The Material: Mikado
The Wow Factor: The halter neckline and hidden pocket
Celine
The Cut: Long sleeve fit and flare gown
The Material: Stretch crepe
The Wow Factor: The deep-V neckline
Sarah
The Cut: Long sleeve midi dress
The Material: Stretch crepe
The Wow Factor: The belted waist bow
Jackie
The Cut: Asymmetric gown with a square neckline
The Material: Stretch Mikado
The Wow Factor: The asymmetric skirt
Joan
The Cut: Strapless ballgown
The Material: Luxe satin
The Wow Factor: The regal and elegant simplicity of the gown
Elizabeth
The Cut: Strapless ballgown
The Material: Satin
The Wow Factor: The corset bodice
Justin Alexander Signature Spring 2022
The Spring 2022 bridal collection was both inspired by and dedicated to "the world's greatest ballet dancers. The designer said of the collection, "Showcasing a myriad of refined construction techniques, dramatic flourishes, and artistic touches, every gown offers en pointe couture craftsmanship. Flowing organza, luxe matte satin, and sparkling tulles bring theatre and fluid movement, while lavish hand-beaded embroideries, trend-setting sleeves, and fresh necklines create unique variations. The Signature bride, like every prima ballerina, is a leader in telling her own story, whether portraying a romantic goddess, fierce queen, or a sultry temptress, she is ready to take center stage."
Margot
Made for the minimalist bride, we love how the long sleeves balance the off-the-shoulder neckline. Plus, the back of the dress holds a special surprise.
The Cut: Long-sleeve fit-and-flare gown
The Material: Crepe
The Wow Factor: Off-the-shoulder neckline and train
Tiler
The combination of tulle and charmeuse on this ball gown is simply stunning. The plunging neckline adds a flirtatious edge to the regal look.
The Cut: V-neck ball gown
The Material: Tulle and charmeuse
The Wow Factor: Tulle apron skirt
Adabel
Don't sleep on sheath dresses—they are comfortable and gorgeous and the same time. We love the addition of pleated cap sleeves here. It is a look that can easily be dressed up or down!
The Cut: Sheath dress
The Material: Charmeuse
The Wow Factor: Pleated cap sleeves
Phyllida
The Cut: Mermaid gown
The Material: Satin and organza
The Wow Factor: Tulle handkerchief skirt
Copeland
The Cut: Square-neck long-sleeve A-line gown
The Material: Charmeuse
The Wow Factor: Low back and train
Wright
The Cut: Ball gown
The Material: Satin
The Wow Factor: Detachable shoulder bows and train
Nadia
The Cut: Fit-and-flare dress
The Material: Stretch crepe
The Wow Factor: Bikini neckline and slit
Zizi
The Cut: Ball gown with basque waist
The Material: Faille
The Wow Factor: Oversized bow on back
Galina
The Cut: Fit-and-flare gown with long-sleeve bishop sleeves
The Material: Stretch crepe
The Wow Factor: Beaded illusion bodice
Vera
The Cut: A-line gown with detachable shoulder straps
The Material: Beaded lace appliqués and Chantilly lace
The Wow Factor: Beaded lace appliqués and off-the-shoulder neckline
Evelyn
The Cut: Plunging square neckline fit-and-flare gown
The Material: Tulle, beaded embroidery, and glitter tulle
The Wow Factor: All-over beading
Mirella
The Cut: Strapless ball gown
The Material: Lace appliqués, English net, and Chantilly lace
The Wow Factor: Ruffle skirt
Maude
The Cut: Off-the-shoulder fit-and-flare dress
The Material: Organza, Chantilly lace, beaded embroidery
The Wow Factor: 3D floral appliqués
Leanne
The Cut: Long-sleeve ball gown
The Material: Organza jacquard, crepe
The Wow Factor: Organza jacquard skirt
Heather
The Cut: Strapless sheath dress
The Material: Lace appliqués and stretch crepe
The Wow Factor: Corset bodice and lace trim hem
Heather Jacket
The Cut: Tulle jacket
The Material: Lace appliqués and tulle
The Wow Factor: Sheer fabric, embroidery, and puff sleeves
Tamara
The Cut: Low back fit-and-flare gown
The Material: Lace appliqués, crepe, and Chantilly lace
The Wow Factor: Illusion train
Gelsey
The Cut: A-line dress with low back
The Material: Glitter tulle
The Wow Factor: Sequin lace appliqués
Gelsey Veil
The Cut: Catherdral-length veil
The Material: Tulle
The Wow Factor: Sequined lace appliqués
Sylvie
The Cut: Trumpet gown
The Material: Tulle
The Wow Factor: All-over beaded embroidery
Yvonne
The Cut: Plunging V-neck A-line gown
The Material: Tulle and sequin tulle
The Wow Factor: Sequined underlay
Moira
The Cut: Ball gown with detachable straps
The Material: Organza
The Wow Factor: Hand-beaded bodice
Justin Alexander Signature Fall 2021
Justin Alexander Signature's Fall 2021 collection consists of contemporary designs with Mikado fabrics, beaded embroidery and bows. Below you'll find looks from Justin Alexander Signature's Fall 2021 collection.
Gramercy
One-shoulder wedding dress with slit.
Garrison
Strapless wedding dress with sweetheart neckline.
Hudson
Long-sleeve wedding dress with mock neckline, balloon sleeves and button details.
Beacon
Strapless wedding dress with ruched bodice, and optional slit.
Lewis
Long-sleeve wedding dress with V-neckline, beaded lace bodice and beaded lace train.
Lanier
A-line wedding dress with lace corset bodice and full skirt.
Gainesville
Long-sleeve wedding dress with illusion back and illusion V-neckline.
Helena
Off-the-shoulder wedding dress with sweetheart neckline.
Davis
Long-sleeve wedding dress with open back.
Charleston
A-line wedding dress with square neck and open back.
Georgia
Off-the-shoulder long-sleeve wedding dress with lace bodice and lace train.
Milford
Long-sleeve wedding dress with illusion lace sleeves, V-neckline and lace bodice.
Portland
Off-the-shoulder fit-and-flare wedding dress with beaded lace bodice and tulle skirt.
Cumberland
V-neck wedding dress with embroidered illusion tulle bodice and tulle skirt.
Portsmouth
Long-sleeve bateau neck wedding dress with beaded illusion sleeves and beaded bodice.
Medfield
Strapless wedding dress with detachable off-the-shoulder sleeves, beaded lace appliqué and sequined tulle.
Higgins
Long-sleeve lace wedding dress with illusion V-neckline and open back.
Westfield
Off-the-shoulder wedding dress with embroidered and beaded bodice.
Summit
Off-the-shoulder fit-and-flare wedding dress with lace details and tulle skirt.
Grant
Off-the-shoulder wedding dress with pleated tulle.
Justin Alexander Signature Spring 2021
This collection was inspired by 1930s jazz, featuring a range of designs and textures. From plunging necklines and low backs to crisp jumpsuits, the versatile silhouettes showcase elements like intricate beading and floral detailing. It's a mix of edgy and classic—with a customizable spin.
Palermo
Crepe strapless gown.
Tatum
Tailored crepe jumpsuit with beaded chiffon appliqués.
Adderley
Gown with sheer sleeves and a matching veil.
Madeleine
A-line spaghetti strap gown with a dramatic bow.
Charlie
Square neckline fit-and-flare gown with a deep-V back.
Hampton
Ball gown with a plunging neckline and floral appliqués.
Haden
Crepe gown with a low back and dramatic bow.
Nora
Chiffon A-line, V-neck gown with spaghetti straps.
Peggy
Sweetheart gown with beading and a lace-trimmed hem.
Pepper
Mermaid gown with a plunging neckline and a beaded boat neckline.
Rollins
Sweetheart A-line gown with beading.
Gillespie
Boatneck gown with lace sleeves and a scoop back.
Carter
Boatneck ball gown with scattered beading.
Coleman
V-neck gown with a hand-embroidered bodice.
Billie
Gown with intricate beading and detachable flutter sleeves.
Etta
Fit-and-flare lace gown with an illusion neckline.
Julie
Floral lace V-neck gown with long sleeves.
Dinah
Sweetheart gown with a cathedral-length detachable train.
Antia
Strapless lace ball gown with embroidered and chiffon appliqués.
Basie
Lace mermaid gown with a cascading organza ruffle skirt.
Parker
Off-the-shoulder mermaid gown with a matching veil.
Morgan
Lace trumpet gown with off-the-shoulder sleeves.
Ellington
A-line with lace appliqués and a plunging V-neckline.
Sidney
V-neck gown with lace, beading, and a tulle skirt.
Ella
Beaded fit-and-flare gown with a plunging neckline.
McCoy
Cream-colored spaghetti strap ball gown with beading.
Nina
Strapless gown with a plunging neckline and asymmetrically tiered skirt.
Justin Alexander Signature Fall 2020
Below you'll find looks from Justin Alexander Signature's Fall 2020 bridal collection.
Bugambilia
Satin bodice gown with tulle skirt and floating flowers.
Barcelona
Plunging sweetheart fit-and-flare wedding dress with lace mandarin jacket.
Perissa
Silk dupion sweetheart ball gown with organza blouson jacket.
Ripley
Crepe fit-and-flare wedding dress with a floral moto jacket.
Caldera
Chiffon A-line wedding dress with 3-D floral appliqués and detachable train.
Kensington
Ball gown with embroidered chiffon appliqués and sequined lace.
Hyde
Off-the-shoulder beaded wedding dress with an embroidered sequin underlay.
Roma
Tiered taffeta V-neck ball gown with cummerbund and bow back.
Palermo
Crepe strapless wedding dress with beaded ruffle trim jacket.
Uptown
Crepe pantsuit with laser-cut 3-D flowers and floral-accented veil.
Athens
Beaded fit-and-flare wedding dress with galaxy tulle and illusion bodice.
Richmond
Fully ruched textured tulle skirt ball gown with sweetheart beaded bodice.
Chelsea
Stretch mikado fit-and-flare wedding dress with beaded bodice and bow train.
Condesa
Strapless slim A-line wedding dress with beaded cage skirt.
Harlem
Silk dupion wedding dress with off-the-shoulder sleeves.
Rainey
Lace illusion wedding dress with V-neckline and sequined lace underlay.
Lamar
Mermaid wedding dress with ruffle skirt accented with allover beaded Venice lace.
Thira
Tiered skirt gown with 3-D flowers, beading, and Chantilly lace.
Lenox
Off-the-shoulder beaded wedding dress embellished with marabou feathers.
Justin Alexander Signature Spring 2020
Below you'll find looks from Justin Alexander Signature's Spring 2020 bridal collection.
Camellia
Petal skirt silk mikado cocktail dress.
Poppy
Stretch crepe gown with flutter sleeves.
Alder
Silk mikado cuff ball gown with a slit.
Kalina
Large floral patchwork cape with charmeuse fit and flare dress.
Scarlet
Dramatic couture seaming silk mikado gown.
Verbena
Silk mikado gown with cummerbund at the waist and detachable train.
Linnea
Floral patchwork chiffon romper with attached overskirt.
Fleur
Voluminous tulle ball gown with floral patchwork.
Amerie
Floral patchwork V-neck jumpsuit.
Aster
Sparkling off the shoulder organza gown.
Danica
Bikini embroidered bodice crepe fit-and-flare gown.
Delphine
Beaded sleeve A-line gown with scoop back.
Daphne
Beaded cap sleeve gown with cut out.
Rue
Satin slim gown with beaded jacket.
Ivy
Off the shoulder satin ball gown with tulle hem.
Laurel
Clean off the shoulder gown with floral train.
Senna
Strapless sequin flower lace gown with skirt detail.
Willow
Floral appliqued tulle ball gown.