Introducing Wedding Dress 360, Our New Video Series Created in Partnership With Pinterest

For most brides-to-be, wedding dress shopping is an experience that's equal parts exciting and nerve-wracking—this is more than likely going to be the single most meaningful (and expensive) piece of clothing you'll ever purchased, so it's understandable if you're feeling pressure to choose something absolutely perfect. Being an informed shopper is a good way to offset some of that possible anxiety. Before you go into your first bridal salon appointment, it's important to have an understanding of the styles available to you and what looks you naturally gravitate towards. We're here to help with exactly that.

Introducing Wedding Dress 360, our brand-new video series created in partnership with Pinterest, which gives brides-to-be an up-close look at season's most popular wedding dress styles and trends. Our aim is to take the guesswork out of shopping and make it easier for you to envision what the latest wedding fashions might look like on well before you find yourself face-to-face with a rack of white gowns. How do we do that? To bring the videos in this series to life, we hand-select a variety of must-see wedding dresses, then film a 360-degree view of each look on a model, showing exactly what each of these gowns look like on real people, how they move, and any can't-miss details.

From now until the end of 2023, we'll roll out 48 videos showcasing tons of different wedding dresses. Our first nine videos were shot at Lovely Bride, a bridal salon located in the heart of New York City, where we were able to take a closer look at everything from form-fitting sheaths and timeless strapless gowns to ethereal floral-embroidered numbers and Meghan Markle-inspired halter neck dresses. Just likes brides-to-be, no two wedding dresses are exactly the same, so we made sure to select a wide variety of looks that would suit every style. Whether your aesthetic leans more timeless and classic or fun and modern, there are dresses in this series that are guaranteed to speak to you.

Our overarching goal is to help you envision what a dress could look like on your body and ensure you feel informed, excited, and ready to shop from the moment you set foot in a bridal salon. While you may find exact styles you're eager to try on, you also might find silhouettes, fabrics, and details that you love and want to keep an eye out for on your own shopping journey. Even better, you'll be able to pin the looks you love straight to your wedding fashion inspiration board, making it incredibly easy to reference your favorites when discussing ideas with your bridal attendant.

Follow along on Brides Pinterest to see each video as soon as it's released!