WONA Concept is a Ukrainian bridal and luxury fashion label that first began as a private family atelier. Today, the brand has quickly made a name for itself, transforming from a once small business to an internationally recognized bridal and eveningwear line. Each of their gowns acknowledges the current fashion trends of today's society, while also staying true to the themes and motifs of traditional bridalwear.
Below, the latest collections from WONA Concept.
WONA Concept Fall 2024
Released under its newest Atelier collection, WONA Concept's Fall 2024 line features a selection of dresses "inspired by The Great Gatsby's glamour," the brand shares. Between sequin and pearl gowns and feather-embellished minis, there's no denying that these ensembles were designed with the "party girl" in mind. Take a look below to discover the newest collection.
As it is our absolute commitment that all brides see themselves in our coverage, our editorial team has worked with the brand to confirm that this collection meets the standards outlined in our diversity pledge.
Vesper
The Cut: Ankle-length gown featuring detachable feather sleeves and a removable hemline
The Material: Sequins and feathers
The Wow Factor: The detachable feather sleeves and hemline
Remy
The Cut: Trumpet gown with a detachable bolero
The Material: Tulle and sequins
The Wow Factor: The hand-sewn embellishments
Ayleen
The Cut: Long-sleeve trumpet gown
The Material: Tulle and sequins
The Wow Factor: The plunging neckline and corset bodice
Daisy
The Cut: Halter-neck gown
The Material: Beading
The Wow Factor: The Gatsby-inspired silhouette
Rio
The Cut: Mini dress with cap sleeves
The Material: Feathers and pearls
The Wow Factor: The feather and pearl embellishments
Sherrie
The Cut: Strapless mini dress
The Material: Seqin and pearls
The Wow Factor: The 3D floral embellishments
Viv
The Cut: Sleeveless trumpet gown
The Material: Satin and tulle
The Wow Factor: The handcrafted ruffles on the hemline
Thelma
The Cut: A-line gown
The Material: Crepe and pearls
The Wow Factor: The all-over pearl embellishments
WONA Concept Fall 2023
WONA Concept continued to stay true to its brand ethos for Fall 2023, producing looks that are modern, bold, elegant, and sexy. Named "Personality", the collection offers a range of 34 gowns, from A-line to mini and ball gown silhouettes.“The wedding day is an exceptional event for all the brides. It’s a time of life, and everything has to be perfect! And when it comes to picking the dress, I am 100 percent sure it has to reflect the true personality of the queen of the day," Ilona Shramko, founder of WONA Concept, shares of the brand's inspiration this season.
Keep scrolling below to view the first 15 looks. For the full collection, be sure to visit the brand's website.
Aida
The Cut: Fitted mini dress with a detachable train
The Material: Glossy satin
The Wow Factor: The draped bodice and skirt paired with the detachable train
Amy
The Cut: Long-sleeve fit-and-flare dress
The Material: Tulle and glossy satin
The Wow Factor: The tulle voluminous sleeves
Andrea
The Cut: Off-the-shoulder midi dress
The Material: Silk
The Wow Factor: The corset bodice which features a wrap neckline and oversized back bow
Astra
The Cut: Off-the-shoulder ball gown
The Material: Satin
The Wow Factor: The voluminous skirt and pointed-tail train
Barbie
The Cut: A-line dress
The Material: Tulle, beading, and crystals
The Wow Factor: The layered tulle ruffles on the skirt
Brava
The Cut: Strapless column gown
The Material: Satin
The Wow Factor: The chapel train and thigh-high slit
Brooke
The Cut: Long-sleeve column gown
The Material: Glitter sequined fabric
The Wow Factor: The allover sequin and structured waist silhouette
Cassandra
The Cut: A-line dress
The Material: Satin
The Wow Factor: The sweetheart neckline and matching cape
Clary
The Cut: Strapless column dress
The Material: Satin
The Wow Factor: The asymmetric sweetheart neckline and corset bodice
Cole
The Cut: Off-the-shoulder column dress
The Material: Satin
The Wow Factor: The detachable overskirt for a two-in-one look
Cornelia
The Cut: Off-the-shoulder column dress
The Material: Mikado and sparkling fabrics
The Wow Factor: The lowered, draped off-the-shoulder neckline
Essen
The Cut: Strapless gown
The Material: Sequined glitter fabric
The Wow Factor: The allover sequins
Fresia
The Cut: A-line dress
The Material: Chiffon
The Wow Factor: The ruffled side slit
Judy
The Cut: A cropped corset top and ankle-length trousers
The Material: Crepe-satin
The Wow Factor: The two-piece bridal silhouette
Keltie
The Cut: Off-the-shoulder gown
The Material: Satin
The Wow Factor: The waist-high structured slit
WONA Concept Spring 2023
"During my travels to New York, I had an exceptional opportunity to visit The Metropolitan Opera. As I watched Otello, I was amazed by the power of voice and how deeply it touched my heart. The very moment I realized it resembled the feeling when the bride does first look, and the groom sees her for the first time in her perfect wedding dress. Hence, we decided to dedicate WONA Concept bridal couture collection to opera." – Ilona Shramko, founder
In accordance with our diversity pledge, it's our duty to note that at the time of publishing, this brand/designer did not include BIPOC (Black, Indigenous, People of Color) in their 2023 campaign imagery. We have since reached out to this brand/designer to encourage them to include BIPOC imagery in not only this season’s campaign but in future campaigns as well.
Alana
The Cut: Long-sleeve, fit-and-flare gown
The Material: Delicate embroidered lace
The Wow Factor: The long lantern sleeves and high neckline
Bordo
The Cut: A-line gown
The Material: Embroidered glitter tulle
The Wow Factor: The thigh-high slit and exposed bodice boning
Briana
The Cut: Ballgown
The Material: Beaded tulle
The Wow Factor: The removable long-sleeve, high-neck bolero
Bristol
The Cut: Long-sleeve, A-line ballgown
The Material: Lace, sequin, and beading
The Wow Factor: The hand-embroidered lace and removable ruffled overskirt
Clode
The Cut: Mermaid gown with an overskirt
The Material: Beading, crystals, and floral lace
The Wow Factor: The allover beading and crystal embellishments
Coco
The Cut: Long sleeve ballgown
The Material: Tulle and lace
The Wow Factor: The oversized 3D floral embroidery
Devi
The Cut: Strapless, A-line gown
The Material: Sheer satin
The Wow Factor: The thigh-high slit and draped bodice design
Diaz
The Cut: Off-the-shoulder ballgown
The Material: Satin
The Wow Factor: The delicate hand-placed beaded embroidery
Francesca
The Cut: Long-sleeve ballgown
The Material: Tulle and lace
The Wow Factor: The scattered hand-embroidered floral lace that flows down the voluminous full skirt
Hermosa
The Cut: Ballgown
The Material: Beaded lace
The Wow Factor: The tiered ruffled skirt and plunging neckline
Iman
The Cut: Long sleeve column gown with an overskirt
The Material: Tulle and lace
The Wow Factor: The detachable overskirt made with cascading rows of tulle ruffles
Karmen
The Cut: Ballgown
The Material: Glitter tulle
The Wow Factor: The strapless corset with exposed boning and sheer balloon sleeves
Natella
The Cut: Long-sleeve, fit-and-flare gown
The Material: Lace
The Wow Factor: The allover embroidered beaded and pearl lace
Omnia
The Cut: Fit-and-flare gown
The Material: Lace and tulle
The Wow Factor: The plunging deep V-neckline and tailored shoulders
Opera
The Cut: Off-the-shoulder ballgown
The Material: Embroidered lace
The Wow Factor: The pleated design that flows down the cathedral-length train
Priscilla
The Cut: Off-the-shoulder ballgown
The Material: Soft glitter and lace tulle
The Wow Factor: The beaded bodice and romantic dropped sleeves
Rosemary
The Cut: A-line gown
The Material: Satin
The Wow Factor: The belted waist
Sonata
The Cut: Off-the-shoulder, fit-and-flare gown
The Material: Two-toned silk tulle
The Wow Factor: The 3D floral applique
Symphony
The Cut: Long-sleeve ballgown
The Material: Lace
The Wow Factor: The long fitted floral lace sleeves for a tattoo effect
Uma
The Cut: Long-sleeve ballgown
The Material: Tulle
The Wow Factor: The semi-illusion corset bodice and sheer lantern sleeves
Verdi
The Cut: One-shoulder column gown
The Material: Lace
The Wow Factor: The allover sequin embroidery
Vintage
The Cut: Long-sleeve ballgown
The Material: Lace
The Wow Factor: The vintage-inspired design
WONA Concept Spring 2022
Titled "Stardust", WONA Concept's Spring 2022 collection consists of 32 awe-inspiring wedding gowns—featuring a variety of silhouettes, lengths, and fabrics. For brides looking for a bold and one-of-a-kind dress, take a look below.
In accordance with our diversity pledge, it's our duty to note that at the time of publishing, this brand/designer did not include BIPOC (Black, Indigenous, People of Color) in their Spring 2022 campaign imagery. We have since reached out to this brand/designer to encourage them to include BIPOC imagery in not only this season’s campaign but in future campaigns as well.
Update, as of August 25, 2021: WONA Concept has included BIPOC models in past campaigns and has promised to include BIPOC imagery in all future campaigns as well.
Chelsea
This dress is an absolute showstopper. Whether you opt to wear it for your bridal shower, rehearsal dinner, ceremony, or reception, you'll certainly be the star of the show for your bridal festivities (as you should be!).
The Cut: Long-sleeve midi dress
The Material: Tulle, lace, and feathers
The Wow Factor: The allover feather embroidery
Leomie
You'll be a true modern-day princess in this stunning ballgown. Beautifully constructed with taffeta, tulle and lace, guests won't be able to take their eyes off of you.
The Cut: Ballgown
The Material: Taffeta, tulle, and lace
The Wow Factor: The tulle skirt and lace bodice
Haidi
One word: Obsessed! Between the beaded and sequin embroidery, the corset bodice, and sheer lace, there's no element to this design that wasn't carefully thought through.
The Cut: Fit and flare gown
The Material: Tulle and lace
The Wow Factor: The sexy silhouette
Agness
The Cut: Long sleeve gown with a removable overskirt
The Material: Tulle and lace
The Wow Factor: The crystal and beaded embroidery
Amaris
The Cut: Trumpet gown
The Material: Tulle and lace
The Wow Factor: The allover lace and deep V-neck
Arden
The Cut: Ballgown
The Material: Tulle
The Wow Factor: The crystal embellishments and sequin
Asia
The Cut: Long sleeve gown
The Material: Chantilly lace, taffeta, and tulle
The Wow Factor: The collar and allover embroidery
Beata
The Cut: One shoulder midi dress
The Material: Tulle, lace, and feathers
The Wow Factor: The allover feather embroidery
Divine
The Cut: Long sleeve ballgown
The Material: Tulle, lace, and tafetta
The Wow Factor: The tulle glitter skirt
Gemma
The Cut: Long sleeve A-line gown
The Material: Tulle, lace, and tafetta
The Wow Factor: The allover glitter and lace
Geneva
The Cut: Mermaid gown
The Material: Tulle, lace, and tafetta
The Wow Factor: The three-dimensional lace embroidery
Giselle
The Cut: Mermaid gown
The Material: Tulle, lace, and tafetta
The Wow Factor: The ruffled tulle mermaid skirt
Gretta
The Cut: A-line ballgown
The Material: Tulle, lace, and tafetta
The Wow Factor: The tiered sequined skirt
Hera
The Cut: Column gown
The Material: Tulle, lace, and tafetta
The Wow Factor: The beaded embroidery
Hortense
The Cut: Fit and flare gown
The Material: Tulle and crepe
The Wow Factor: The three-dimensional lace applique
Jewel
The Cut: A-line ballgown
The Material: Tulle, lace, and tafetta
The Wow Factor: The classic silhouette
Kaitana
The Cut: A-line gown
The Material: Tulle and lace organza
The Wow Factor: The high neckline
Karma
The Cut: Mermaid gown
The Material: Tulle and taffeta
The Wow Factor: The tulle mermaid skirt
Kayla
The Cut: Long sleeve ballgown
The Material: Tulle, lace, and tafetta
The Wow Factor: The embroidery details on the bodice and skirt
Kelly
The Cut: A-line gown
The Material: Tulle, lace, and tafetta
The Wow Factor: The blush color
Kendall
The Cut: Long sleeve gown
The Material: Lace and tulle
The Wow Factor: The allover crystal beading
Letrice
The Cut: Ballgown
The Material: Tulle, lace, and tafetta
The Wow Factor: The ruffled shoulder and neckline
Lilith
The Cut: Long sleeve gown
The Material: Lace, tulle, and crepe
The Wow Factor: The intricate lace details
Linea
The Cut: Mermaid gown
The Material: Stretch satin and tulle
The Wow Factor: The sheer illusion bodice
Mabel
The Cut: Ballgown
The Material: Tulle and taffeta
The Wow Factor: The tiered layers on the skirt
Medina
The Cut: Ballgown
The Material: Tulle, lace, and tafetta
The Wow Factor: The lace embroidery
Niagara
The Cut: Long sleeve gown
The Material: Tulle, lace, and tafetta
The Wow Factor: The allover sequin and beading
Queen
The Cut: Ballgown
The Material: Tulle, lace, and tafetta
The Wow Factor: The allover glitter and crystals
Rose
The Cut: Ballgown
The Material: Tulle, lace, and tafetta
The Wow Factor: The ombre colored skirt
Sheryl
The Cut: Long sleeve gown
The Material: Tulle and lace
The Wow Factor: The three-dimensional embroidered lace
Winona
The Cut: Long sleeve gown
The Material: Tulle
The Wow Factor: The deep V-neckline
Yasmin
The Cut: Column gown with a romovable skirt
The Material: Chantilly lace and tulle
The Wow Factor: The allover embroidered lace and crystals